E tem gente achando que criticar a sociedade de consumo é novidade:

'In the ancient world, "men were... forced to labour beacuse they were slaves of others; men are now forced to labour because they are slaves to their own wants"

Sir James Steuart, em Inquiry into the Principles of Political Economy, 1767.  Repito:  mil-setecentos-e-antes-da-invenção-da-comida-em-lata. Citação no Allen.